General Tire backs Team SA at Lifesaving World Champs

PORT ELIZABETH, South Africa, 8 November 2018 - South Africa's top lifesavers will be proudly representing the country at the Lifesaving World Championships in Adelaide, Australia, from 17 November to 2 December 2018, with official backing from General Tire, a brand of Continental.

As the title sponsor of Lifesaving South Africa (LSA), General Tire has extended its support for the youth and open teams competing in the World Championships by helping to cover some of the travel costs for Team SA, as well as providing interactive and prominent multi-media coverage in print, digital, social media and television platforms.

"We are exceptionally proud of the athletes who will be representing South Africa at the World Championships in Australia, and we wish them the best of luck," said Ian Langlands, General Manager, Sales and Marketing at Continental Tyre SA (CTSA). "It's a great honour and reward for their dedication and excellence in the competitive side of this sport, as well as in the critical role they play in creating a safer environment along the country's beaches and waterways all year round."

The national squad was announced earlier this year, and has completed several training camps in preparation for Australia. The team members were presented with their South African colours recently at a gala awards evening at Serengeti Golf Estate, receiving their blazers from Lifesaving South Africa's President, Dylan Tommy, as well as Billy Holmes, Regional Sales Manager of CTSA, and acting Chief Executive Officer of SASCOC, Patience Shikwambana.

The Lifesaving World Championships are held every two years, showcasing excellence in surf sports and rescue. It includes ocean and pool events, as well as a simulated emergency response competition, surf boat event and inflatable rescue boat challenge.

South Africa is once again expected to be among the top contenders for the 2018 Lifesaving World Championships, having placed in the top three over the years. New Zealand currently holds the title from the 2016 championships held in The Netherlands , with Australia also recognised as one of the sport's strongest teams.

General Tire has secured a comprehensive media package for the World Champs, including daily sport editorial in national Independent Newspapers titles, as well as on the IOL Sport digital and social media platforms. This will be supplemented by a dedicated daily update on the Watersports page on Sport24.

Regular updates will also be posted on the General Tire SA Facebook page (, as well as on the brand's Instagram and Twitter channels (@generaltire_sa). In addition, two 48-minute highlights packages will be flighted on SuperSport in January 2019.

  • Team SA will compete in youth and open categories in Australia from 17 November to 2 December
  • General Tire assisted with funding for travel costs, supported by high-profile multi-media campaign in print, digital, social media and television

General Tire is a brand of Continental. Based in Fort Mill, South Carolina, General Tire was started in 1915, and can now look back on a more than 100-year company history. From early on, the company has produced tires for all types of motor vehicles. Continental acquired the company in 1987. Today, General Tire delivers car, truck, and industrial tires to customers all around the world. It also equips 4x4 vehicles with special tires.

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transport. In 2017, Continental generated sales of €44 billion and currently employs more than 243,000 people in 60 countries.

The Tire division has 24 production and development locations worldwide. As one of the leading tire manufacturers with around 54,000 employees, the division posted sales of €11.3 billion in 2017. Continental ranks among the technology leaders in tire production and offers a broad product range for passenger cars, commercial vehicles and two-wheelers. Through continuous investment in R&D, Continental makes a major contribution to safe, cost-effective and ecologically efficient mobility. The Tire division’s portfolio includes services for the tire trade and for fleet applications, as well as digital management systems for commercial vehicle tires.

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Jiminy-Ann Bosman

PR and Communications Manager

Continental Tyre SA (Pty) Ltd

PO Box 699, Port Elizabeth, South Africa

Cadle Street, New Brighton West, Port Elizabeth, 6000, South Africa

+27 41 406 5111

+27 86 440 0309

Since 1915.
General Tire. A brand of Continental.