Bonafide Moto Co.


We at Bonafide Moto Co. like to think of ourselves as Experience Generators, who provide premium experiences for those wanting to explore Africa on 2 or 4 wheels with a team that can supply end to end support the moment a client lands.

Joe Fleming

The Experience Generators:


Owner|Photographer|Creative Director|Adventurer

A born and raised American, Joe has been living in South Africa for the past 6 years with his wife, Monique, her son Madden, and their 4 dogs. Him and his wife built South Africa’s top beard grooming brand, Bonafide Beards, along with Africa’s trendiest barber shop, Bonafide Barbers. He is a motorcycle enthusiast, who after a year of growing Bonafide Beards found the need to bring together like minded individuals who ride, and that is when the community of Bonafide Moto Co was created. He has a passion for adventure, documenting his travels, and encouraging his international audience to come and experience his new home and country, South Africa.

Alan Shenton

Alan Shenton (@ALANSHENTON)

Owner|Producer|Managing Director|Editor|Adventurer

A born and bred Joburger, Alan spent the majority of the last 15 years on stages local and abroad with his popular bands; Zebra & Giraffe, Harris Tweed, & Cassette. When not bashing an electric guitar on stage, Alan manages multiple business & platforms in the production and new media space and creates beautiful moving pictures as an Editor. He has a deep heart for the bush, chose to honeymoon in Botswana on an over-land, tented adventure, and really just wants to be a pilot, or a game-ranger when he finally grows up. His motto: Seek More.

Since 1915.
General Tire. A brand of Continental.